AC has made a profound and positive impact on the 
Idealog : Virtual Shopfronts Yet to Replace the Real Thing
Recent research conducted by AMP Capital Shopping Centres (AMPCSC) found that three quarters of Kiwis prefer shopping in-store to online. Desiree Clark, senior marketing manager for AMPCSC saw the results as a chance for retailers to focus on the in-store experience and aim to provide exceptional service. Idealog online posted an article about the research and its implications for the retail sector in its March-April 2012 newsletter. The full article can be found here.
Tags: Alexander Communications, AMP Capital Shopping Centres, Bayfair Shopping Centre, Botany Town Centre, Communications, Desiree Clark, Idealog Magazine, market research, New Zealand Retailers Association, online shopping vs in-store shopping, Public Relations, The Palms Shopping Centre
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