In a decidedly hot relationship, HELL Pizza has joined forces with the New Zealand Fire Service to deliver an important fire safety message and new look HELL Pizza box for which they have received positive media attention for the ‘Don’t drink and Fry’ campaign.
New Zealanders have long been aware of the dangers associated with drinking and driving, but most have probably never given a second thought to the dangers of cooking after one too many drinks.The statistics that have surfaced are alarming and the Fire Service has revealed that alcohol is involved in 50% of all fatal house fires.
HELL co-director Stu McMullin says, “We support the ‘don’t drink and fry’ message 666%, and want to communicate it far and wide. The decision to redesign our signature HELL Pizza box after 15 years was not taken lightly, but it’s an ideal way to deliver a simple, life-saving message directly into homes all over the country every single night.”
The message was well received by the media, gaining national coverage in various print publications, on radio airwaves and online. The ‘Don’t drink and fry’ message was seen in Auckland’s Central Leader, Dargaville & Districts News, Marlborough Express, Nelson Mail, Taupo Times and Hawke’s Bay Today among others. It was also give mention by ZM The Morning Crew.
The HELL Pizza Celebrity Fisting campaign also caught the attention of the media. Alexander Communications strategically drove interest by engaging media and generating some ‘hell hype’ in the newsroom delivering giant black fists and mis-fortune cookies to selected media. Timed well with the rugby games, the unique foam fist with built in beverage holder proved to be an instant success and conversation starter with the media – many of whom made the association with rugby.
The direct delivery of fists to media achieved an instant mention on the airwaves of Mai FM and subsequent mentions have been secured with Classic Hits Auckland and More FM Christchurch. Rog from The Rock FM’s Morning Rumble show posted his photo onto the HELL Pizza Facebook page.
The novelty and popularity of the fists continued with a HELL fist appearing on Bernard Hickey’s 90 seconds at 9 am interest.co.nz video on more than one occasion.