Recently I was asked by Simon O’Shaughnessy of TEC to address his group of executives on the subject of Building Reputation / The Media Is Your Business.
Many business leaders are either in awe of, afraid of or indifferent to the media. They think of it as something that exists separately to their activity – ‘it has no bearing on my business success’. Despite consuming media each day, they create a mental, usually subconscious, division between the media world and their own.This is a mistake. While the media can never quite be tamed, it’s possible to harness some of its star power or halo effect to achieve commercial outcomes within your chosen markets.
My session , (which was rated 4+ out of 5 by the TEC executives) was aimed at:
- Demystifying the media
- Unpacking some simple but effective ways of becoming (and staying) relevant to the media
- Being ready for your opportunity when it happens
- Being ready for disaster or the unexpected call from a journalist who has heard something bad about you / your company/ your industry
- Using your opinion to build your business
- Making the most of a time-poor, overworked media contingent in New Zealand
Providing at least 15 business-building techniques: using media profile as a business tool.
TEC is a global organisation that promotes the effectiveness of CEO’s and enhances their personal lives. It is global, with approx 1400 members in Australasia.
In Auckland the new group is building a think tank of 16 CEO’s who are able to access the support and improved decision making which TEC uniquely delivers.
About Simon O’Shaughnessy
Thank you for the invitation Simon and for writing your recommendation on Linkedin.com for me.