Botany Town Centre recently featured in a front page article in the New Zealand Herald, Business Herald section, which talks about the relationship between promotional sales and consumer spending.
According to research conducted by BRW and AMP Capital Shopping Centres (owner of Botany Town Centre) in Australia, retailers across the Tasman are facing an uncertain future as shoppers increasingly become immune to promotional sales and discounts offered by retailers. However, unlike their Australian counterparts, there is no sign of New Zealand shoppers getting ‘sales fatigue’. Barry Hellberg, the New Zealand Retailers Association spokesperson, says that despite the challenging retail environment in New Zealand, discounts and promotions are still an effective revenue-driving tool for retail companies.
Botany Town Centre Senior Marketing Manager Desiree Clark agrees that New Zealand retail is slightly more optimistic. “New Zealand hasn’t suffered from the massive discounting and sales culture of the United States and Australia.
“Unlike the Aussies, we have the Rugby World Cup 2011 to look forward to which will give our retail environment a much needed boost.”
Click here to read the full article.