Social media evangelist Jon Leland, one of the keynote speakers at the Lowndes Associates’ second Business Intelligence Series workshop for 2011, featured on TVOne’s AMP Business this week.
Lowndes Associates have been running their Business Intelligence Series workshops for over nine years, with the latest focusing on the importance of social media for businesses. The workshop took place at the Telecom Conference Centre on 25 August with more than 130 senior business people in attendance
During the AMP Business interview, Jon highlighted the practical relevance of social media to businesses and the opportunities offered by social media, as well as the risks of failure to engage with it. Jon emphasised that in not engaging, businesses risk being left in the dust.
Duncan Shand, from digital marketing agency Young and Shand, also appeared in the interview and shared his insights into the benefits of social media.
Click here to view the full interview.




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