Featured on TV3 6PM news – spectacular floats, popular characters and a buzz of Christmas cheer ushered in the 2011 Christchurch Santa Parade, and put smiles on thousands of children’s faces. The parade at 2pm on Sunday 4 December l marked the events 64th year. While taking a different route, the parade was equally as thrilling, as a quarter of Christchurch’s population lined the streets and share in the festivities.
The events of the past 12 months have meant several changes in and around Christchurch, including the famous CBD route of the Santa Parade. With funding harder to find this year, The Palms came on board to ensure this iconic event is still on the calendar for 2011.
The Palms shopping centre manager, Keryn Ward, is thrilled the parade is still going ahead this year and proud to be collaborating with other Christchurch businesses to sponsor this year’s Santa Parade.
“We are very happy to be able to support the parade and ensure the children in our community still have this exciting event to look forward to. The Santa Parade has become an iconic family event in Christchurch that is a great way to welcome in the Christmas season,” she says.
The Palms’ Beach Hut themed float was a magnificent sight, complete with palm trees.
Following the fun and festivities of the Santa Parade, The Palms will host a special ’12 Hours of Christmas’ shopping event, on Thursday 8 December. All those who make a purchase of $50 or more on the day could enter to win a family holiday to the Gold Coast. The winner will be announced by a live draw in-centre at 9pm that evening. The winner must be present to claim their prize.
The ’12 Hours of Christmas’ day promises to be an event for all of the family with live music, entertainment and exclusive discounts throughout the centre so shoppers can get a head start and enjoy their Christmas shopping experience.
Keryn Ward says, “It has been a challenging year for the people of Christchurch and The Palms, so we want to give our community a special treat while shopping this Christmas. The ’12 Hours of Christmas’ day will be a fun way for the community to do their Christmas shopping.”
There will be complimentary wine, food tastings, live music and plenty of festive cheer.
For more information about the ’12 Hours of Christmas’ day and other Christmas events at The Palms, check the website: www.thepalms.co.nz. Also, for more information on the Christchurch Santa Parade, check the website: www.christchurchsantaparade.co.nz.
For further information:
021 259 3242
About The Palms
The Palms Shopping Centre in Shirley (four kilometres from the Christchurch CBD), is an asset in the AMP Capital Shopping Centre Fund (ASCF). The Fund has 11 properties under management with a total fund size of over AU$2 billion.