We have visible evidence that PR works. 
Jack gets stuck into a good book. Image courtesy of North Harbour News, By Caralise Moore
The NZ owned book and stationary group were looking for 12 bright bookworms to become the nation’s kids choice reviewers. Each reviewer would receive a monthly book pack to be read, reviewed and posted online for other children to access and also critique.
Open to three age categories, 7-10, 11-12 and 13-16 years olds, Paper Plus was inundated with over 500 applicants for this very special job!
Results
The Kids’ Choice Reviewers initiative received great nation-wide community coverage with young readers becoming stars overnight.
The Alexander Communications team spread the word about this exciting and engaging campaign to schools, education publications and to local papers. Some of the coverage received was seen in the Hutt News, Kapiti Observer, The Daily Post, Education Weekly and in the Mt Roskill Intermediate school notice!
We also secured a 90FM radio interview of one of the selected book reviewers; Jordan Willis-Love, a 10 year old student from Waterloo Primary School got her first taste of fame commenting on her experience and interest in reading and reviewing.
Click on www.paperplus.co.nz/kids-club/reviews/ and enter the interactive website where young readers can read our Kids Choice Reviews, discover new books and post their own comments.
Congratulations to our 12 Kids’ Choice Reviewers and to all the young readers around the nation…keep up the good reading!
