
December 19 – Young and Shand directors Ben Young and Duncan Shand appeared in the Herald on Sunday after speaking with journalist Maria Slade about their latest research survey results and tapping into the potential of digital marketing.
Young and Shand surveyed 150 chief executives and marketing managers in an effort to find out how committed New Zealand organizations are to digital marketing.
Among the results 66% of respondents said they were committed, with top firms planning to spend on website design, social media, online video and email marketing.
Facebook is one of Shand’s top picks for 2011 and is predicted to become even more popular with the advent of Facebooks Plates.
Young and Shand understand the mechanics and impact of Facebook inside out, they delivered a successful Facebook campaign for the SPCA and gained 25,000 fans within three weeks, a fifth of whom were interactive users.
In an interview featured on Stoppress.co.nz, 18 January, Ben Young further disucssed the results of the Young and Shand Digital Marketing Survey. Young explained the “motivation behind the survey is to try and get a feel for digital as a whole in New Zealand”.
Young and Shand’s survey received some encouraging results and showed that 96 percent of businesses understood the importance of digital marketing, compared with the US (in a CMO Council and Accenture Suvery) where only 78 percent of respondents agreed with the statement “digital channels are important to their organisation”.
Click here to view the Herald on Sunday article and here for the Stoppress.co.nz feature. Visit Young and Shand online at http://www.youngshand.com/ or http://blog.youngshand.com/