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TVNZ's ONE News Breakfast host Tamati Coffey with children at the Kids Cook at LynnMall kitchen
Inspired by the huge popularity of MasterChef, LynnMall Shopping Centre briefed the Alexander Communications team with a creative cooking concept to encourage kids to embrace healthy eating and learn basic cooking skills.
During the July school holidays, kids were invited to don their chef’s apron and hat and come down to the Kids Cook kitchen at LynnMall. For $5 per class, children got the chance to create a delicious and nutritious 5+ A Day approved recipe with all proceeds going to the Foundation for Youth Development (FYD).
More than 370 children participated in the cooking classes over the two-week period, creating pizza, fruit parfait, oaty pancakes and pizza kebabs in the Fisher and Paykel kitchen. Fresh produce and products were supplied by Countdown and Healtheries.
Kids Cook at LynnMall was an event for the whole family to take part in, and with the Family Cook-Off challenge, several families took up the opportunity to submit their favourite family recipe online. Team Madison and Team Hannah took out the top two spots and were challenged to a cook-off on Sunday 18 July.
The special guest judges – Nestle Hottest Home Baker winner Toni Causley, Deputy Mayor of Waitakere City Penny Hulse, and TV personality Trudi Nelson – had a difficult time deciding between the two dishes created by Team Madison and Team Hannah. In the end, Team Madison won the overall prize for their chicken pesto wrapped in bacon, while Team Hannah received a runner-up prize.
The Saxon Twins Olivia and Hayley with a variety of pizza toppings
In addition to the funds raised from the children’s cooking classes, LynnMall Shopping Centre was proud to present an even bigger cheque to the Foundation for Youth Development, with money raised from a charity auction that took place after Family Cook-Off.
The celebrity guest visits by Sticky TV’s Sam Wallace and Auckland Blues players caught the attention and interest of shoppers who passed by the Kids Cook kitchen.
The concept received great reviews. Kids Cook at LynnMall was an unforgettable learning experience for everyone who participated.
Results
TV1’s Breakfast programme broadcast live from the Kids Cook at LynnMall kitchen on Friday 2 July 2010. The five weather segments were presented by Tamati Coffey outside LynnMall Shopping Centre and around the Fisher and Paykel kitchen.
The community papers and children’s publications were also supportive and keen to find out what the children created. We achieved front-page coverage in Education Weekly, a feature in the Western Leader and coverage in the Titirangi Tatler.
We were also supported radio stations The Edge, Easy Mix and The Breeze also supported Kids Cook at LynnMall by giving ad-lib mentions about the programme.
There was an excellent response from online media with posts at Eduvac.co.nz, Freshinthekitchen.co.nz, whatnow.co.nz, familytimes.co.nz and on various event-listing pages – Eventfinder.co.nz, whatsonmsn.co.nz and eventsyahoo.co.nz, among others.
Auckland Blues Communications Assistant James Rigby filmed the players’ visit to LynnMall and as a result, the footage is now featured on Youtube.com, Aucklandrugby.co.nz and worldcuprugbynewzealand.com.
