Consumers buy from brands and companies they know and like. Beyond AC’s demonstrated ability to enhance brand awareness, the firm has active experience in retail public relations strategy.

We are able to assist clients in all facets of business-to-consumer retail communications, including new product launches, concept store openings and special promotional campaigns and events.

• AC offers the following tools and services:
• Creation of promotional activities such as competitions, community events, and CSR-related events;
• Securing consumer buy-in through publicity and interactive activities using a mix of traditional public relations, marketing communications, and new media;
• Development and implementation of publicity strategies, plans and programmes;
• Selecting high-profile spokespeople, key messaging and media training.