“To be prepared is half the victory.” – Miguel De Cervantes

AC prepares individuals and organisations for public challenges to their reputation (both expected and unexpected), helping them achieve the best possible outcome.

AC offers the following services:

• Crisis management communication strategies and plans;
• Development of rapid response procedures;
• Preparation of key messages and pre-prepared statements;
• Guidance to staff on media policy;
• Training of nominated spokespeople;
• Understanding and monitoring of the current social, political and economic environment to anticipate possible scenarios;
• Integration of new online technologies – social networking sites, blogs, audio and video streaming – into the crisis communication plan;
• Organisation and management of press conferences;
• Formulation of press kits;
• Online reputation management, monitoring and response.