I recommend AC as a great company to do business with. They share the same values & ethics that the best companies in New Zealand have.
Carey Smith, NZ Chief Executive, Ray White Real Estate Limited
Business To Business
AC recognises that a number of factors distinguish the business to business buying decision from the consumer process. The buying decision has career implications, a chain of decision-makers, and is likely to be influenced by the perceived credibility of a supplier – all of which influences the public relations strategies.
With an intrinsic understanding of the Business to Business Public Relations process, we offer the following services and tools:
- Partnering with clients to understand their business objectives;
- Clearly defining markets and strategies to connect with different buyers;
- Maximising word-of-mouth referrals with social networking tools;
- Strategies and actions for developing a PR profile based on third-party endorsement;
- Research to understand stakeholder motivations;
- Building opinion leadership in relevant markets using a traditional and new-media communications plan;
How to utilise positive PR as a sales tool.
Small businesses become big, and big businesses grow market share, through a focus on customer communications.