AC recognises that a number of factors distinguish the business to business buying decision from the consumer process. The buying decision has career implications, a chain of decision-makers, and is likely to be influenced by the perceived credibility of a supplier – all of which influences the public relations strategies.

With an intrinsic understanding of the Business to Business Public Relations process, we offer the following services and tools:

• Partnering with clients to understand their business objectives;
• Clearly defining markets and strategies to connect with different buyers;
• Maximising word-of-mouth referrals with social networking tools;
• Strategies and actions for developing a PR profile based on third-party endorsement;
• Research to understand stakeholder motivations;
• Building opinion leadership in relevant markets using a traditional and new-media communications plan;
  How to utilise positive PR as a sales tool.

Small businesses become big, and big businesses grow market share, through a focus on customer communications.