We interviewed Carey Smith for our “Inspired People” Blog on www.nzherald.co.nz about 12 months ago. In this interview he mentioned how he had planned to write a book.

So many people do. But Carey delivered on his promise. We feel proud to have been part of the team that helped to make it happen.

• We encouraged Carey to create a web 2.0 social networking & sharing enabled site
• We linked him up with another client of ours www.publishme.co.nz who helped him create and publish the book.
• We worked with his great web team – Big Fish Marketing - to assist him in creating a site that would display his media links and enable people to read up great testimonials and download chapters
• We syndicated some of his content onto mainstream online media to generate some hype
• We shared our enthusiasm for his book and the content on Twitter, Facebook and Linkedin
• We networked him into Unlimited, (the mag), NZ Business, NZ Marketing , ASB Business Breakfast TV and also press and mentions on radio and other online sites.
• We have bought some of his great books and plan to share them amoung our other clients – the people who can benefit – leaders.
• It was a great project to work on from beginning to middle. The end is no where in site as his books are now selling on www.publishme, www.trademe.co.nz, www.nile.co.nz  and a host of other sites.
• We are encouraging him to write again.

About Carey Smith

The basis of many of my achievements has been an annual letter that I write to myself. The book Deliver is part of one of those promises, and I have had great enjoyment in bringing it together. I hope that it becomes something that I can continue to build on.

At a Glance

• Chief Executive of Ray White New Zealand. Ray White New Zealand has more than 125 offices nationwide, transacting approximately $5 billion worth of property sales per annum.
• Chief Executive of The Loan Market New Zealand. The Loan Market New Zealand has 38 brokers facilitating $600 million in loans per annum.
• Entered the Real Estate Industry at the age of 17 and joined Ray White Group in Australia in 1990 as an Auctioneer and Development Associate
• Assisted in the changeover and conversion of United Realty to Ray White Zealand, which I have led for the past 10 years
• Currently involved in the international expansion of Ray White
• Inaugural recipient of the Chairman’s Cup 1996 and White Family Trophy 2005.
  Author of the book Deliver.
• Ex-Rugby League player and current referee.
• Proud, family oriented Father

Tags: books, Carey Smith, Linkedin, New Product Launch, Online marketing, publishing, publishme, Ray White

This entry was posted on Tuesday, September 16th, 2008 at 9:32 pm and is filed under Business to Business, Business to Consumer, Public Relations Case Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.