Campaign Overview

Space Studio is an award winning New Zealand design and procurement firm. Director, Vee Kesner, has over 20 years of both national and international experience. Their projects range from the Intercontinental Golf Resort and Spa Hotel in Fiji, to the new Whanau Ora Maori Health Centre inHenderson. Their work is based in New Zealand and overseas.

They have completed work overseas in high-profile hotels and in the refurbishment sector. Retail stores throughout New Zealand have also benefited from Space Studio’s expertise, with both Bendon and 3 Wise Men outlets winning interior design awards.

Kesner originally approached Alexander Communications director, Dwayne Alexander, about the possibility of sharing some of the high quality projects with key interested markets . Dwayne worked with Vee to build a strong platform of media interviews by developing credentials and helping to get Space Studio’s story published.

Throughout the recession, Space Studio enjoyed substantial growth through local New Zealand projects and a strong presence in the overseas market. This was complemented by great media coverage in both industry and business publications, as well as in the New Zealand Herald and on TV.

Results

The media coverage generated for Space Studio helped to achieve new business opportunities and enhanced the overall awareness of the high quality projects completed by the business.

Media coverage was across a number of channels and helped to raise awareness of the overseas projects Space Studio was involved in such as the Grand Papua Hotel and Windward Apartments in Papua New Guinea.

Space Studio has had widespread coverage in a number of publications. As well as print coverage, Vee Kesner was also interviewed on television by Corin Dann as part of the TVNZ NZI Business programme. The footage of this interview can be found here. 

As evident from the comprehensive ‘In the Media’ page on the Space Studio website, the published coverage has been offset by high quality images of the work they have completed and of Vee herself. Through this exposure, quality business leads were generated and the profile of Space Studio was lifted.

Along with other valuable media coverage, Space Studio had front page coverage in the NZ Construction News as well as significant articles in Idealog and Interior magazines.

Tags: 3 Wise Men, Alexander Communications, Bendon, Dwayne Alexander, Grand Papua Hotel, Idealog Magazine, Interior Design, Media Coverage, New Zealand Construction News, NZI Business, Space Studio, Vee Kesner, Windward Apartments

This entry was posted on Monday, February 27th, 2012 at 2:14 pm and is filed under Business to Business, In the Media, News Room, Public Relations Case Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.