Campaign Overview

In February 2012, the NZ Pops Orchestra was launched at Morton Estate House. The orchestra is the first of its kind in New Zealand, and has garnered the support of musical entrepreneur  Gray Bartlett as Patron and Gina Sanders who is involved both behind the scenes and centre stage as a soloist. Will Martin will be headlining the first concert on March 18. Rising star Toni Gibson will also be performing at the March event.

Modelled on internationally renowned groups such as Andre Rieu’s Johann Strauss Orchestra (his Auckland concerts sell out), Boston Pops Orchestra and Queensland Pops Orchestra, the NZPO is this country’s first dedicated pops orchestra.

Results

As a new organisation, the NZ Pops Orchestra had its work cut out against other established musical groups. Gina Sanders was interviewed by Eva Radich for Radio New Zealand Concert and Will Martin was interviewed on the Coast network. Grown Ups, a popular website for the 50+ age group, ran a give-away promotion for double passes to the March 18 concert as well as a story about the NZ Pops Orchestra. Major television network TV 3  News also picked up the NZ Pops story ahead of the first inaugural concert. Toni Gibson was interviewed and quirky clips of her singing in the bathroom at home were included in the story The news clip can be seen here.  The story also appeared on the TV 3 News website and was uploaded to popular news website Scoop.

Tags: Alexander Communications, Follow your heart, Gina Sanders, Gray Bartlett, Media Coverage, NZ Pops Orchestra, Public Relations, Radio New Zealand, Scoop, Toni Gibson, TV3, Will Martin

This entry was posted on Friday, March 16th, 2012 at 2:46 pm and is filed under Business to Consumer, Events, Feature Article, News Room. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.