Evan Johnson CEO Onesource

When our clients Konica Minolta informed us of their acquisition by a leading Australasian IT provider, Alexander Communications was on hand to advise on media strategy and also to handle the distribution of the breaking news and engage with media.

The change for Konica Minolta came with their purchase from parent company Onesource New Zealand by CSG, one of Australia’s leading IT services companies, providing integrated technology solutions to all major Australian markets. 

The move presents significant opportunity for Konica Minolta New Zealand. With the continued support of Konica Minolta Business Technologies Japan (which maintains its 10% stake in Konica Minolta New Zealand) and the new expertise of a larger Australian counterpart, Konica Minolta is well resourced and positioned for the future. 

Onesource Chief Executive Evan Johnson says Konica Minolta has prospered under the current ownership structure and management team, having continued to grow in a particularly difficult business environment.

This positive and transparent outlook has been maintained for the duration of the project, contributing to the responsive media coverage that the team secured. 

Results

The news of Konica Minolta’s acquisition by an Australian organization was widely received within a short timeframe. 

The AC team worked efficiently to distribute the breaking news across print publications and online platforms to secure widespread coverage.

The CSG acquisition featured across the main print publications including but not limited to the New Zealand Herald, National Business Review, Dominion Post and the Otago Daily Times.

The team also achieved great online mentions both locally and internationally, from computerworld.co.nz, skynews.co.nz and scoop.co.nz, to the Australian Securities Exchange – asx.com, the Sydney Morning Herald – news.smh.com.au, money.ninemsn.com and bigpondnews.com.

Tags: Alexander Communications, Australian IT, CSG Limited, Dwayne Alexander, Evan Johnson, Josh Byers, Konica Minolta, Konica Minolta Business Technologies Japan, Onesource, Stephanie Jones

This entry was posted on Wednesday, December 23rd, 2009 at 9:51 am and is filed under Business to Business, Public Relations Case Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.