They embrace every challenge with strategic thinking but deliver results in a pragmatic way. 
HELL Pizza taps into the International fast food market
The company started with humble beginnings, selling their pizzas to students at Victoria University.
Controversy, “cool factor” and great pizza have been key ingredients in the development of the highly successful company who have now successfully entered Asia – opening stores in Seoul, Korea after already making a significant impact on the New Zealand market.
The International development of the brand has been steady with franchises in India, Ireland and Australia.
The Dominion Post, Nelson Mail and the Manawatu Standard recently ran a page dominant article on HELL Pizza, talking with the founder Stu McMullin. You can read the online version here of the Dominion Post version.
