AC delivered on their promise,did a great job of raising awareness,introducing new relationships and building profile for us 
Botany Town Centre and LynnMall Shopping Centre Get Fit2Fly
Campaign Overview
Kim Crossman and Ido Drent celebrate with young friends after finishing the Fit2Fly adventure course. Image courtesy of the Western Leader, By Luke Parker
This July the school holidays were a buzz with excitement over the Botany Town Centre and LynnMall Shopping Centre Fit2Fly adventure course. In conjunction with the Foundation for Youth Development (FYD), the malls help launch the Fit2Fly campaign for the second year running.
The adventure course was set up to encourage kids’ activity and to put their skills to test, all for a good cause; the $1 entry fee went directly to the FYD’s Project K programme.
The two week campaign gained positive media attention, especially with some celebrities who showed their support. Studio 2 and Shortland Street stars Faye Smythe, Kiel McNaughton, Kim Crossman and Ido Drent all tested their adventure skills as did sporting stars from the NZ Breakers Acadmey and Steelers Counties Manukau.
Results
The Fit2Fly adventure course drew crowds of excited school holiday children; over 2700 children tested their skills on the specially built course and $2900 was raised for FYD’s Project K Programme.
Sunrise TV included four live crossover weather segments, several ad-lib presentations and interviews from Botany Town Centre, concluding with Josh Aston giving it his all on the course.
The NZ Women’s Weekly featured a lovely story about Shortland Street’s Faye and Kiel’s involvement in the campaign.
Howick & Pakuranga Times, Eastern Courier and the Western Leader were just some of the community papers who covered the Fit2Fly campaign with articles and great action images of children out on the course.
Fit2Fly also received great radio coverage with the ZM Black Thunders visiting Botany Town Centre on two different occasions, the two Robbies from The Breeze testing out the Lynn Mall course and Desiree Clark securing an interview on Big FM.
We also gained great online media coverage hitting both social and educational sites. The holiday event could be found on Eventfinder and on supporting radio station’s websites, Shortland Street’s network as well as school and educational websites.
Tags: Alexander Communications, Botany Town Centre, Fit2Fly, Laura Burns, LynnMall Shopping Centre, NZ Breakers, Public Relations, School Holidays, Shortland Street, Steelers Counties Manukau
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