A former Chief Executive Officer of one of APN News & Media Ltd’s online companies, Dwayne Alexander is a co-owner of Alexander Communications . His special interest is the growing area of online PR. Online PR focusses on proactive management of online reputation, new media adoption, relationships and achieving results & reputation and buzz through online editorial.

Dwayne Alexander has 18 years experience in media and marketing. He has a post graduate Honors Degree in Marketing (cum laude), writes his own blog at Live My Goals (www.livemygoals.com) and also interviews Inspired People in his New Zealand Herald blog in the Business Section .

Dwayne has a unique advantage of having worked in every facet of the communications business- as marketing manager (client), media & strategy manager (advertising agency), in sales & marketing for media owners (radio in two different countries), management (newspapers) and executive management (online media) and now business owner. He is well qualified to advise clients on communication strategy having fronted campaigns in the media himself and advised on them from a consultants point of view.

Dwayne is also a current Director of Goals Inc. which specialized in large change management, technology & new media related projects. View Dwayne’s Linkedin profile or check out his facebook page or follow him on Twitter.com