open quotes AC has made a profound and positive impact on the brand, and has helped fuel our global expansion ambitions. close quotes
Stephen Lynch, Chief Operating Officer,

Full Service PR

Alexander Communications (AC) is a full-service public relations agency covering New Zealand and specialising in reputation management.

AC is a member of IPREX, the worldwide network of public relations and communication firms.

IPREX is one of the world’s largest networks of its type. Founded in 1983, its 76 partners have 112 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of $207 million. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.

As a member, AC broadens IPREX’s coverage significantly in New Zealand, and is able to partner with like-minded agencies providing similar communications support in more than 30 other countries – enabling us to work better for clients with an overseas presence or global ambitions.

Of AC’s appointment, IPREX Asia Pacific President Peter Wilkinson (Wilkinson Group, Sydney) said, “Our Asia Pacific group now has two world-class partners in New Zealand, and – with 10 partners operating 19 offices – we are offering a high-quality service to an increasingly broad client base.

“AC is an extremely impressive agency, and they bring not only their specialist skills but also considerable experience of international work to our group. They are a perfect fit with IPREX, not only in Asia Pacific, but globally.”

Having built a reputation for being driven by performance and results, Alexander Communications combines conventional public relations expertise with forward-thinking online marketing strategy to help clients achieve their bottom-line objectives. Building media relationships and leveraging existing and new media to build your reputation is what we specialise in.

With a sound understanding of what makes a business tick, clients can be assured that Alexander Communications will bring its specialist knowledge, strong media relations, and profile-building experience to the partnership to achieve real, measurable results.

To meet client KPIs, Alexander Communications offers the following services and tools:

  • Traditional and digital stakeholder (internal and external) corporate communications;
  • Assistance and counsel with crisis management and issue management protocols to prepare for the unexpected; Creation of brand positioning, key messages and collateral;
  • A range of trusted partners to help produce KPI-directed sales collateral and direct marketing pieces, integrating effective key media messages;
  • The development of best-practice event, new product and service launches;
    An holistic approach to online PR and digital marketing techniques, designed to complement traditional media strategy;
  • Strategies for internet marketing, online communication and brand-building;
    Evaluation and measurement.

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